TY  - BOOK
AU  - Kuczmarski, Thomas D.,
TI  - Managing new products: using the MAP system to accelerate growth 
SN  - 817649478X
PY  - 2004///
CY  - New Delhi
PB  - Viva Books Pvt. Ltd.
KW  - New products
KW  - Product management
N1  - Includes index; includes index
ER  -