TY  - BOOK
AU  - Walker, Orville C.
AU  - Boyd, W
AU  - And Others
TI  - Marketing Strategy: A Decision-Focused Approach
SN  - 0072961902
PY  - 2006///
CY  - New Delhi
PB  - Tata Mcgrawhill
KW  - Marketing-Management
N1  - Includes Subject Index
ER  -