TY - BOOK AU - Belch, George E. AU - Belch, Michael A. AU - Purani, Keyoor TI - Advertising and Promotion: An Integrated Marketing Communications Perspective SN - 9780070144965 PY - 2010/// CY - New Delhi PB - Tata McGraw Hill KW - Advertising and Promotion N1 - Includes Glossary of Advertising and Promotion Terms, Endnotes, Credits and Acknowledgements, Name and Company Index and Subject Index ER -