Goa University

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21.
Advertising Procedure by
Edition: 9th Ed.
Material type: Text Text
Publication details: New Jersey Prentice Hall 1986
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 KLE/Adv.
22.
How Advertising Works : The Role of Research by
Material type: Text Text
Publication details: London Sage Publications 1998
Availability: Items available for loan: Goa University Library (2)Call number: 659.1 JON/How, ...
23.
The Language of Advertising : Written Texts by
Material type: Text Text
Publication details: London Routledge 1998
Availability: Items available for loan: Goa University Library (1)Call number: 401.41 GOD/Lan.
24.
Advertising research : Theory and practice by
Material type: Text Text
Publication details: New Jersey Prentice Hall 1997
Availability: Items available for loan: Goa University Library (1)Call number: 659.1072 DAV/Adv.
25.
HOw to use advertising to build strong brands by
Material type: Text Text
Publication details: Thousand Oaks Sage Publications 1999
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 JON/How.
26.
The advertising business : Operations creativity media planning integrated communications by
Material type: Text Text
Publication details: Thousand Oaks Sage Publlications 1999
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 JON/Adv.
27.
Cutting edge advertising by
Material type: Text Text
Publication details: Singapore Prentice Hall 1999
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 AIT/Cut.
28.
Advertising by
Edition: 2nd ed
Material type: Text Text
Publication details: Cincinnati South-western college publishing 1999
Availability: Items available for loan: Goa University Library (1)Call number: 659.1.
29.
Advertising management by
Edition: 4th ed
Material type: Text Text
Availability: Items available for loan: Goa University Library (31)Call number: 659.1 AAK/Adv, ...
30.
Advertising excellence by
Material type: Text Text
Publication details: New York McGraw Hill 1995
Availability: Items available for loan: Goa University Library (8)Call number: 659.1 BOV/Adv, ...
31.
FCB-ulka brand building advertising : Concepts and cases by
Material type: Text Text
Availability: Items available for loan: Goa University Library (33)Call number: 659.1 PAR/Fcb, ... Not available: Goa University Library: Checked out (2).
32.
The advertising handbook by
Edition: 2nd ed
Material type: Text Text
Publication details: London Routledge 2002
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 BRI/Adv.
33.
Fcb-Ulka Brand building advertising : Concepts and cases by
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2001
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 PAR/Fcb.
34.
Advertising : New concepts by
Material type: Text Text
Publication details: New Delhi Sarup & Sons 2002
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 KAP/Adv.
35.
Principles of advertising : A global perspective by
Material type: Text Text
Publication details: New Delhi Viva Books Pvt. Ltd., 2003
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 LEE-JOH.
36.
Advertising management by
Edition: 5th ed
Material type: Text Text
Publication details: Delhi Pearson Education Asia 2002
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 BAT/Adv.
37.
Advertising management by
Edition: 5th ed
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 2002
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 BAT/Adv.
38.
Advertising and promotion : An integrated marketing communications perspective by
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill Publishing 2001
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 BEL-BEL.
39.
Advertising and sales promotion by
Material type: Text Text
Availability: Items available for loan: Goa University Library (38)Call number: 659.1 KAZ-BAT, ... Not available: Goa University Library: Checked out (2).
40.
Advertising management by
Edition: 5th ed
Material type: Text Text
Publication details: Delhi Pearson Education 2003
Availability: Not available: Goa University Library: Checked out (1).
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