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Market-based management : Roger J. Best. strategies for growing customer value and profitability /

By: Material type: TextTextPublication details: Pearson/Prentice Hall, Upper Saddle River, N.J. : 2005Edition: 4th edDescription: xxii, 506 p. : ill. ; 24 cmISBN:
  • 0131293729
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Item type Current library Call number Status Date due Barcode
Books Books Goa University Library MBA Book Bank 658.8 BES/Mar (Browse shelf(Opens below)) Available 111731

Includes bibliographical references and index.

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