Market-based management : Roger J. Best. strategies for growing customer value and profitability /
Material type: TextPublication details: Pearson/Prentice Hall, Upper Saddle River, N.J. : 2005Edition: 4th edDescription: xxii, 506 p. : ill. ; 24 cmISBN:- 0131293729
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Goa University Library MBA Book Bank | 658.8 BES/Mar (Browse shelf(Opens below)) | Available | 111731 |
Includes bibliographical references and index.
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