Emotion marketing : Scott Robinette and Claire Brand ; with Vicki Lenz. the Hallmark way of winning customers for life /

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Material type: Text

TextPublication details: Tata McGraw-Hill, New Delhi : 2004Description: 247 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library MBA Book Bank	658.8 ROB/Emo (Browse shelf(Opens below))	Available		108638

Includes bibliographical references (p. 233-237) and index.

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