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	1.	Bottom-Up Marketing by Ries, Al Trout, Jack Material type: Text Publication details: New York McGraw Hill Book Company 1989 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 RIE-TRO. Add to cart (remove)
	2.	The 22 immutable laws of marketing : Al Ries and Jack Trout. violate them at your own risk / by Ries, Al [Author] Trout, Jack Temporal, Paul Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : HarperBusiness, 2003 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 RIE/22. Add to cart (remove)
	3.	The 22 Immutable Laws of Marketing Al Ries by Ries, Al [Author] Trout, Jack Material type: Text Publication details: London Profile Books 2004 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 RIE-TRO. Add to cart (remove)
	4.	Big brands, big trouble : Jack Trout. lessons learned the hard way / by Trout, Jack [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai : East West Book (Madras) Pvt. Ltd.,, Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.827 TRO/Big. Add to cart (remove)
	5.	Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition / by Trout, Jack [Author] Rivkin, Steve, 1947- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai : East West Books (Madras) Pvt. Ltd.,, 2002 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TRO-RIV. Add to cart (remove)
	6.	Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition / by Trout, Jack [Author] Rivkin, Steve, 1947- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai : East West Books, 2002 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TRO-RIV. Add to cart (remove)

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