Kellogg on branding Edited by Alice M. Tybout and Tim Calkins

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Material type: Text

TextPublication details: John Wiley & Sons New Jersey 2005Description: xvii, 334p 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library MBA Book Bank	658.827 TYB-CAL (Browse shelf(Opens below))	Available		111747

includes index

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