Goa University
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Kellogg on branding Edited by Alice M. Tybout and Tim Calkins

Contributor(s): Material type: TextTextPublication details: John Wiley & Sons New Jersey 2005Description: xvii, 334p 23 cmISBN:
  • 0471490363
Subject(s):
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Goa University Library MBA Book Bank 658.827 TYB-CAL (Browse shelf(Opens below)) Available 111747

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