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Advertising and promotion : George E. Belch & Michael A. Belch. an integrated marketing communications perspective / by Series: The McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2004
Availability: Not available: Goa University Library: Checked out (1).
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2.
Advertising and Promotion George E. Belch An Integrated Marketing Communications Perspective by
Edition: 7th Edition
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2010
Availability: Not available: Goa University Library: Checked out (2).
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Advertising & Promotion: an integrated marketing communication perspective - 5th ed. by
Edition: 5th ed.
Publication details: New Delhi: McGraw Hill Education (I) Pvt. Ltd., 2016
Availability: Not available: Goa University Library: Checked out (1).
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