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The next big thing :spotting and forecasting consumer trends for profit William Higham.

By: Material type: TextTextPublication details: London ; Kogan Page Limited, 2010.Description: ix, 261 p. : ill. ; 23 cmISBN:
  • 9780749454500 (alk. paper)
Subject(s): DDC classification:
  • 658.8342 HIG/Nex
Contents:
The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Goa University Library General Stacks 658.8342 HIG/Nex (Browse shelf(Opens below)) Available 171275

Includes bibliographical references and index.

The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice.

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