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	1.	Marketing strategy : Planning and implementation by Walker, Orville Boyd, Harper Larreche, Jean-Claude Edition: 3rd ed Material type: Text Publication details: New Delhi Tata McGraw Hill 2000 Availability: Items available for loan: Goa University Library (2)Call number: 658.8 WAL/Mar, ... Add to cart (remove)
	2.	Marketing strategy : A decision-focused approach by Walker, Orville Boyd, Harper Mullins, John & others Edition: 4th ed Material type: Text Publication details: New Delhi Tata McGraw Hill 2003 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 WAL/Mar. Add to cart (remove)
	3.	Marketing Strategy: A Decision-Focused Approach Orville C. Walker by Walker, Orville C [Author] Boyd, W And Others Series: McGraw Hill/Irwin Series In Marketing Edition: 5th Ed Material type: Text Publication details: New Delhi Tata Mcgrawhill 2006 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 WAL/Mar. Add to cart (remove)
	4.	Marketing Management A Strategic Decision-Making Approach by Mullins, John W [Author] Walker, Orville C [Author] Boyd, Harper W [Author] Edition: Publication details: Boston: McGraw-Hill, 2008 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 MUL/Mar. Add to cart (remove)

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