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Marketing Strategy: A Decision-Focused Approach by Walker, Orville C. Publication: New Delhi Tata Mcgrawhill 2006 . xx, 346 25cm Date: 2006 Availability: Items available: General Stacks 2 (1),
Marketing Management A Strategic Decision-Making Approach by Mullins, John W.; Publication: Boston: McGraw-Hill, 2008 . xix, 533 p.; , include Endnote, Index. 26x20 cm. Date: 2008 Availability: Items available: General Stacks (1),

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