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	1.	Basic Marketing : A Managerial Approach by McCarthy, E Perreault, William Series: The Irvoin Series in Marketing Edition: 9th Ed. Material type: Text Publication details: New Delhi Universal Book Stall 1989 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 MCC-PER. Add to cart (remove)
	2.	Essentials of marketing : A global-managerial approach by Perreault, William McCarthy, E Edition: 8th ed Material type: Text Publication details: Boston McGraw Hill 2000 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 PER-MCC. Add to cart (remove)
	3.	Basic Marketing (with C D) William D. Perreault A Global Managerial Approach by Perreault, William D [Author] McCarthy, E. Jerome Edition: 15th ed Material type: Text Publication details: New Delhi Tata Mcgraw-Hill Publishing Company ltd 2006 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 PER-MCC. Add to cart (remove)
	4.	Essentials of Marketing A Marketing Strategy Planning Approach by Perreault, William D [Author ] Cannon,Joseph P [Author] McCarthy, E. Jerome [Author ] Edition: 13th Ed Publication details: New York: McGraw-Hill Irwin, 2012 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 PER/Ess. Add to cart (remove)

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