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1.
Brand management :principles and practices (with CD) Kirti Dutta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Oxford University Press, 2012
Availability: Items available for loan: Goa University Library (44)Call number: 658.827 DUT/Bra, ... Not available: Goa University Library: Checked out (16).
2.
Services Marketing: Text and Cases - 2nd ed. by
Publication details: New Delhi: Oxford University Press, 2018
Availability: Items available for loan: Goa University Library (12)Call number: 658.8 JAU-DUT, ... Not available: Goa University Library: Checked out (3).
3.
Integrated Marketing Communications by
Publication details: New Delhi: Oxford University Press, 2016
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 DUT/Int. Not available: Goa University Library: Checked out (1).
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