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Advertising and Promotion George E. Belch An Integrated Marketing Communications Perspective

By: Contributor(s): Material type: TextTextPublication details: Tata McGraw Hill New Delhi 2010Edition: 7th EditionDescription: xxxiii,1075p 24cmISBN:
  • 9780070144965
Subject(s):
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Item type Current library Call number Status Date due Barcode
Books Books Goa University Library MBA Book Bank 659.1 BEL/Adv (Browse shelf(Opens below)) Checked out 11/17/2017 128286
Books Books Goa University Library MBA Book Bank 659.1 BEL/Adv (Browse shelf(Opens below)) Checked out 11/10/2018 128287

Includes Glossary of Advertising and Promotion Terms, Endnotes, Credits and Acknowledgements, Name and Company Index and Subject Index

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