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Advertising and promotion : an integrated marketing communications perspective / by Belch, George E. Publication: New Delhi : Tata McGraw-Hill, 2004 . xxvi, 779, [67] p. : 28 cm. Date: 2004 Availability: Items available: MBA Book Bank (1),
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Advertising and Promotion An Integrated Marketing Communications Perspective by Belch, George E. Publication: New Delhi Tata McGraw Hill 2010 . xxxiii,1075p 24cm Date: 2010 Availability: Items available: MBA Book Bank (2),
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