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		Brand management :principles and practices (with CD) by Dutta, Kirti. Publication: New Delhi : Oxford University Press, 2012 . xxiii, 455 p. : , Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover. 24 cm Date: 2012 Availability: Items available: MBA Book Bank (60), Add to cart (remove)
		Services Marketing: Text and Cases - 2nd ed. by Jauhari, Vinnie Publication: New Delhi: Oxford University Press, 2018 . xx, 578 p. , Includes index. 24 cm. Date: 2018 Availability: Items available: MBA Book Bank (15), Add to cart (remove)
		Integrated Marketing Communications by Dutta, Kirti Publication: New Delhi: Oxford University Press, 2016 . xix, 489 p. , Includes index. 24 cm. Date: 2016 Availability: Items available: MBA Book Bank (2), Add to cart (remove)

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