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18 brand astras : Using brand abilities as weapons for CRISP brand building by Kapoor, Jagdeep Publication: New Delhi Response Books 2003 Date: 2003 Availability: Items available: General Stacks 2 (1),
18 brand astras Using brand abilities as weapons for CRISP brand building by Kapoor, Jagdeep Publication: New Delhi Response Books 2003 . 134p 20cm Date: 2003 Availability: Items available: General Stacks 2 (1),
9 brand shaastras Nine sucessful brand strategies to build winning brands by Kapoor, Jagdeep Publication: New Delhi Response 2009 . xiii, 91p 20cm Date: 2009 Availability: Items available: General Stacks 2 (1),
24 Brand Mantras Finding a place in the minds and hearts of consumers by Kapoor, Jagdeep Publication: New Delhi Response 2009 . ix, 103p 20cm Date: 2009 Availability: Items available: General Stacks 2 (1),

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