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	1.	Marketing strategy : A decision-focused approach by Walker, Orville Boyd, Harper Mullins, John & others Edition: 4th ed Material type: Text Publication details: New Delhi Tata McGraw Hill 2003 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 WAL/Mar. Add to cart (remove)
	2.	Marketing Management A Strategic Decision-Making Approach by Mullins, John W [Author] Walker, Orville C [Author] Boyd, Harper W [Author] Edition: Publication details: Boston: McGraw-Hill, 2008 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 MUL/Mar. Add to cart (remove)

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