Goa University

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1.
Strategic brand management : Kevin Lane Keller. building, measuring, and managing brand equity / by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Pearson Education, 2006
Availability: Items available for loan: Goa University Library (26)Call number: 658.827 KEL/Str, ... Not available: Goa University Library: Checked out (5).
2.
Best practice cases in branding Kevin Lane Keller Lessons from the world's strongest brands by
Material type: Text Text
Publication details: New Delhi Pearson Education 2008
Availability: Items available for loan: Goa University Library (25)Call number: 658.827 KEL/Bes, ... Not available: Goa University Library: Checked out (5).
3.
Strategic brand management : Kevin Lane Keller. building, measuring, and managing brand equity / by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Pearson Education, 2008
Availability: Items available for loan: Goa University Library (24)Call number: 658.827 KEL/Str, ... Not available: Goa University Library: Checked out (6).
4.
Marketing management - 15 ed. by
Publication details: Noida: Pearson Education, 2016
Availability: Items available for loan: Goa University Library (15)Call number: 658.8 KOT-KEL, ... Not available: Goa University Library: Checked out (5).
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