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1. Marketing Strategy: A Decision-Focused Approach by Walker, C Publication: New Delhi Tata Mcgrawhill 2003 Date: 2003 Availability: Items available: General Stacks 2 (1),
2. Product Management - (3rd ed.) by Lehmann, Donald R. Publication: New Delhi: Tata McGraw-Hill Publishing Co. Ltd.; 2002 . xxv, 502p.; 24 cm Date: 2002 Availability: Items available: General Stacks 2 (1), MBA Book Bank (2),
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3. Marketing Strategy: A Decision-Focused Approach by Walker, Orville C. Publication: New Delhi Tata Mcgrawhill 2006 . xx, 346 25cm Date: 2006 Availability: Items available: General Stacks 2 (1),
4. Product management by Lehmann, Donald R. Publication: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 2005 . xvi, 494p 24cm Date: 2005 Availability: Items available: General Stacks 2 (1),
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