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	1.	Bottom-Up Marketing by Ries, Al Trout, Jack Material type: Text Publication details: New York McGraw Hill Book Company 1989 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 RIE-TRO. Add to cart (remove)
	2.	Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition / by Trout, Jack [Author] Rivkin, Steve, 1947- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai : East West Books (Madras) Pvt. Ltd.,, 2002 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TRO-RIV. Add to cart (remove)
	3.	Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition / by Trout, Jack [Author] Rivkin, Steve, 1947- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai : East West Books, 2002 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TRO-RIV. Add to cart (remove)

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