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	1.	Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by O'Guinn, Thomas C [Author] Allen, Chris T Semenik, Richard J Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson/South-Western 2003 Availability: Not available: Goa University Library: Checked out (1). Add to cart (remove)
	2.	Advertising and promotion : George E. Belch & Michael A. Belch. an integrated marketing communications perspective / by Belch, George E. (George Eugene) [Author] Belch, Michael A Series: The McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, 2004 Availability: Items available for loan: Goa University Library (1)Call number: 659.1 BEL-BEL. Add to cart (remove)
	3.	Advertising management Rajeev Batra by Batra, Rajeev [Author] Myers, John G Aaker, David A Edition: 5th ed Material type: Text Publication details: New Delhi Prentice Hall of India 2005 Availability: Items available for loan: Goa University Library (34)Call number: 659.1 BAT/Adv, ... Not available: Goa University Library: Checked out (6). Add to cart (remove)
	4.	The advertising handbook for small business Dell Dennison by Dennison, Dell [Author] Material type: Text Publication details: Mumbai Jaico Publishing House 2003 Availability: Items available for loan: Goa University Library (1)Call number: 659.1 DEN/Adv. Add to cart (remove)
	5.	Unleashing the ideavirus ; by Seth Godin ; with a foreword by Malcolm Gladwell. stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you / by Godin, Seth [Author] Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Hyperion, 2001 Availability: Items available for loan: Goa University Library (1)Call number: 659.133 GOD/Unl. Add to cart (remove)
	6.	Brand new brand thinking : edited by Merry Baskin and Mark Earls. brought to life by 11 experts who do / by Baskin, Merry Earls, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ndew Delhi : Kogan Page, 2004 Availability: Items available for loan: Goa University Library (1)Call number: 658.827 BAS-EAR. Add to cart (remove)
	7.	Social communication in advertising : William Leiss ... [et al.]. consumption in the mediated marketplace / by Leiss, William, 1939- Botterill, Jackie Kline, Stephen Edition: 3rd ed. revised by Jacqueline Botterill. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, 2005 Online resources: Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 659.1042 LEI/Soc. Add to cart (remove)
	8.	Pick me : Nancy Vonk and Janet Kestin. breaking into advertising and staying there / by Vonk, Nancy [Author] Kestin, Janet Series: Adweek book Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Publication details: Hoboken, N.J. : John Wiley & Sons, 2005 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 659.1 VON-KES. Add to cart (remove)
	9.	Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition / by Trout, Jack [Author] Rivkin, Steve, 1947- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai : East West Books (Madras) Pvt. Ltd.,, 2002 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TRO-RIV. Add to cart (remove)
	10.	Advertising and the mind of the consumer : Max Sutherland and Alice K. Sylvester. what works, what doesn't, and why / by Sutherland, Max [Author] Sylvester, Alice K Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia : Allen & Unwin, 2004 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 659.1 SUT-SYL. Add to cart (remove)
	11.	Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition / by Trout, Jack [Author] Rivkin, Steve, 1947- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai : East West Books, 2002 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TRO-RIV. Add to cart (remove)
	12.	Advertising and Promotion George E. Belch An Integrated Marketing Communications Perspective by Belch, George E [Author] Belch, Michael A Purani, Keyoor Edition: 7th Edition Material type: Text Publication details: New Delhi Tata McGraw Hill 2010 Availability: Not available: Goa University Library: Checked out (2). Add to cart (remove)
	13.	No cover image available No cover image available Media planning and buying Arpita Menon by Menon, Arpita [Author] Material type: Text Publication details: New Delhi Tata McGraw hill education pvt. ltd. 2010 Availability: Items available for loan: Goa University Library (2)Call number: 659 MEN/Med, ... Add to cart (remove)
	14.	Six Rules For Brand Revitalization Larry Light Learn how Companies like Mcdonald's Can Re- Energize their Brands by Light, Larry [Author] Kiddon, Joan Material type: Text Publication details: New Delhi Pearson 2010 Availability: Items available for loan: Goa University Library (1)Call number: 658.827 LIG-KID. Add to cart (remove)

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