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	1.	The Marketing of Professional Accounting Services. by Mahon, James Material type: Text Publication details: New York John Wiley & Sons. 1978 Availability: Items available for loan: Goa University Library (1)Call number: 658.8965761 MAH/Mar. Add to cart (remove)
	2.	Bottom-Up Marketing by Ries, Al Trout, Jack Material type: Text Publication details: New York McGraw Hill Book Company 1989 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 RIE-TRO. Add to cart (remove)
	3.	Introduction to Advertising & Promotion : An Integrated Marketing Communication Perspective by Belch, George Belch, Michael Series: The Irwin Series in Marketing Edition: 3rd Ed. Material type: Text Publication details: Chicago Irwin 1995 Availability: Not available: Goa University Library: Checked out (1). Add to cart (remove)
	4.	Modern marketing S.A. Sherlekar A manual of marketing, salesmanship and advertising by Sherlekar, S.A [Author] Material type: Text Publication details: Mumbai Himalaya Publishing 2001 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 SHE/Mod. Add to cart (remove)
	5.	Advertising and promotion : George E. Belch & Michael A. Belch. an integrated marketing communications perspective / by Belch, George E. (George Eugene) [Author] Belch, Michael A Series: The McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, 2004 Availability: Items available for loan: Goa University Library (1)Call number: 659.1 BEL-BEL. Add to cart (remove)
	6.	Promotion and Integrated Marketing Communications Richard J. Semenik by Semenik, Richard J [Author] Material type: Text Publication details: Australia Thomson 2004 Availability: Not available: Goa University Library: Checked out (1). Add to cart (remove)
	7.	Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition / by Trout, Jack [Author] Rivkin, Steve, 1947- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai : East West Books (Madras) Pvt. Ltd.,, 2002 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TRO-RIV. Add to cart (remove)
	8.	Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E [Author] Baack, Donald Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi. : Prentice Hall, 2004 Other title: Integrated advertising, promotion, and marketing communications Availability: Items available for loan: Goa University Library (1)Call number: 659.1 CLO-BAA. Add to cart (remove)
	9.	Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber. by Stafford, Marla R, 1960- Faber, Ronald J, 1948- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Prentice Hall of India, 2005 Availability: Items available for loan: Goa University Library (1)Call number: 659 STA-FAB. Add to cart (remove)
	10.	Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition / by Trout, Jack [Author] Rivkin, Steve, 1947- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai : East West Books, 2002 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TRO-RIV. Add to cart (remove)
	11.	Integrated Advertising, Promotion, and Marketing Communications Kenneth E. Clow by Clow, Kenneth E [Author] Baack, Donald Edition: 2nd ed. Material type: Text Publication details: New Delhi Prentice Hall of India 2006 Availability: Items available for loan: Goa University Library (1)Call number: 659.1 CLO-BAA. Add to cart (remove)
	12.	Advertising, Marketing and Sales Management Jogender Mehta by Mehta, Jogender [Author] Material type: Text Publication details: Jaipur Book Enclave Publishers 2008 Availability: Items available for loan: Goa University Library (1)Call number: 659.1 MEH/Adv. Add to cart (remove)
	13.	Six Rules For Brand Revitalization Larry Light Learn how Companies like Mcdonald's Can Re- Energize their Brands by Light, Larry [Author] Kiddon, Joan Material type: Text Publication details: New Delhi Pearson 2010 Availability: Items available for loan: Goa University Library (1)Call number: 658.827 LIG-KID. Add to cart (remove)
	14.	No cover image available No cover image available Marketing today's academic library Brian Mathews a bold new approach to communicating with students / by Mathews, Brian (Brian Scott) [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Ess Ess Publications 2010 Availability: Items available for loan: Goa University Library (2)Call number: 021.7 MAT/Mar, ... Add to cart (remove)

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