Goa University

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61.
Advertising and promotion : Chris Hackley. communicating brands / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London. : SAGE Publications, 2005
Online resources:
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 HAC/Adv.
62.
Integrated Advertising, Promotion, and Marketing Communications Kenneth E. Clow by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 2006
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 CLO-BAA.
63.
Advertising and Promotions - an IMC Perspective Kruti Shah by
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2009
Availability: Items available for loan: Goa University Library (2)Call number: 659.1 SHA-DSO, ...
64.
That's our new ad campaign-- ? : Dick Wasserman. a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lexington, Mass. : Lexington Books, 1988
Availability: Items available for loan: Goa University Library (1)Call number: 659.113 WAS/Tha.
65.
Advertising and Promotion George E. Belch An Integrated Marketing Communications Perspective by
Edition: 7th Edition
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2010
Availability: Not available: Goa University Library: Checked out (2).
66.
When ADS Work John Philip Jones New proof that Advertising Triggers Sales by
Edition: second Edition
Material type: Text Text
Publication details: New Delhi Prentice-Hall of India 2007
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 JON/Whe.
67.
Jahiraticha jag Yashoda Bhagwat by
Material type: Text Text
Publication details: Mumbai Mauj Prakashan Griha 2007
Availability: Items available for loan: Goa University Library (2)Call number: M 659.1 BHA/Jah, ...
68.
Media planning and buying Arpita Menon by
Material type: Text Text
Publication details: New Delhi Tata McGraw hill education pvt. ltd. 2010
Availability: Items available for loan: Goa University Library (2)Call number: 659 MEN/Med, ...
69.
Advertising and Media Research S. N. Dixit by
Material type: Text Text
Publication details: New Delhi Pearl Books 2008
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 DIX/Adv.
70.
A-Z Advertising Alok Satsangi by
Material type: Text Text
Publication details: New Delhi Centrum Press 2009
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 SAT/Adv.
71.
Advertising, Marketing and Sales Management Jogender Mehta by
Material type: Text Text
Publication details: Jaipur Book Enclave Publishers 2008
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 MEH/Adv.
72.
Advertising and salesmanship Preetpal Singh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Jaipur : Mark Publishers; 2009
Availability: Items available for loan: Goa University Library (3)Call number: 659.1 SIN/Adv, ...
73.
Advertising and salesmanship Preetpal Singh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Jaipur Mark Publishers 2009
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 SIN/Adv.
74.
Advertising, marketing and sales management Jogender Mehta by
Material type: Text Text
Publication details: Jaipur Book Enclave 2008
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 MEH/Adv.
75.
A-Z Advertising Alok Satsangi by
Material type: Text Text
Publication details: New Delhi Centrum Press 2009
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 SAT/Adv.
76.
Advertising and Media Research S. N. Dixit by
Material type: Text Text
Publication details: New Delhi Pearl Books 2008
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 DIX/Adv.
77.
Six Rules For Brand Revitalization Larry Light Learn how Companies like Mcdonald's Can Re- Energize their Brands by
Material type: Text Text
Publication details: New Delhi Pearson 2010
Availability: Items available for loan: Goa University Library (1)Call number: 658.827 LIG-KID.
78.
Advertising Management : Concepts and Cases by
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill Publishers 1993
Availability: Items available for loan: Goa University Library (2)Call number: 659.1 MOH/Adv, ...
79.
Marketing today's academic library Brian Mathews a bold new approach to communicating with students / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Ess Ess Publications 2010
Availability: Items available for loan: Goa University Library (2)Call number: 021.7 MAT/Mar, ...
80.
Advertising and Publicity N.P. Agarwal by
Material type: Text Text
Publication details: Jaipur : Prateeksha Publications; 2009
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 AGA/Adv.
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