Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

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TextPublication details: Prentice Hall, New Delhi. : 2004Edition: 2nd edDescription: xxvii, 538 p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library General Stacks 2	659.1 CLO-BAA (Browse shelf(Opens below))	Available		115120

Includes bibliographical references and indexes.

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