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	1.	Advertising and promotion : George E. Belch & Michael A. Belch. an integrated marketing communications perspective / by Belch, George E. (George Eugene) [Author] Belch, Michael A Series: The McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, 2004 Availability: Items available for loan: Goa University Library (1)Call number: 659.1 BEL-BEL. Add to cart (remove)
	2.	Confessions of shameless self promoters : by Debbie Allen. 68 marketing gurus share secrets, strategies and unique ideas that will take you to the next level of success! / by Allen, Debbie, 1953- [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Roli Books Pvt. Ltd., 2002 Availability: Items available for loan: Goa University Library (1)Call number: 658.85 ALL/Con. Add to cart (remove)

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