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	1.	Services Marketing:Integrating customer focus across the firm by Zeithaml, Valarie Bitner, Mary Edition: 2nd.Ed. Material type: Text Publication details: Boston Irwin McGraw-Hill Availability: Items available for loan: Goa University Library (25)Call number: 658.8 ZEI-BIT, ... Add to cart (remove)
	2.	Services marketing : Integrating customer focus across the firm by Zeithaml, Valarie Bitner, Mary Edition: 3rd ed Material type: Text Publication details: New Delhi Tata McGraw Hill 2003 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 ZEI-BIT. Add to cart (remove)
	3.	The big book of customer service training games : Peggy Carlaw, Vasudha Kathleen Deming. quick, fun activities for training customer service reps, salespeople, and anyone else who deals with customers / by Carlaw, Peggy [Author] Deming, Vasudha Kathleen Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, 2004 Other title: Customer service training games Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.812 CAR-DEM. Add to cart (remove)
	4.	Customer-Driven Services Management S. Balachandran by Balachandran,S [Author] Edition: 2nd Edition Material type: Text Publication details: New Delhi Response Books 2004 Availability: Items available for loan: Goa University Library (5)Call number: 658.812 BAL/Cus, ... Add to cart (remove)

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