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	1.	Services Marketing:Integrating customer focus across the firm by Zeithaml, Valarie Bitner, Mary Edition: 2nd.Ed. Material type: Text Publication details: Boston Irwin McGraw-Hill Availability: Items available for loan: Goa University Library (25)Call number: 658.8 ZEI-BIT, ... Add to cart (remove)
	2.	Services marketing : Integrating customer focus across the firm by Zeithaml, Valarie Bitner, Mary Edition: 3rd ed Material type: Text Publication details: New Delhi Tata McGraw Hill 2003 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 ZEI-BIT. Add to cart (remove)
	3.	Services marketing / Kenneth E. Clow & David L.Kurtz Operation, management and strategy by Clow, Kenneth E [Author] Kurtz, David L Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Biztantra, 2003 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (2)Call number: 658.8 CLO-KUR, ... Add to cart (remove)
	4.	Best face forward : Jeffrey F. Rayport, Bernard J. Jaworski. why companies must improve their service interfaces with customers / by Rayport, Jeffrey F [Author] Jaworski, Bernard J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, 2005 Availability: Items available for loan: Goa University Library (1)Call number: 658.812 RAY-JAW. Add to cart (remove)

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