Goa University

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1.
The Marketing Imagination : New, Expanded Edition by
Material type: Text Text
Publication details: London Macmillan Inc. 1986
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 LEV/Mar.
2.
Consumer Behaviour by
Edition: 6th Ed.
Material type: Text Text
Publication details: London The Dryden Press 1990
Availability: Items available for loan: Goa University Library (1)Call number: 658.834 ENG/Con.
3.
Marketing in a Multinational World : Ethnicity, Nationalism, and Cultural Identity by
Material type: Text Text
Publication details: London Sage Publications 1995
Availability: Items available for loan: Goa University Library (1)Call number: 658.8348 COS-BAM.
4.
Marketing Budgeting by
Material type: Text Text
Publication details: London Croon Helm 1986
Availability: Items available for loan: Goa University Library (1)Call number: 658.81 PIE/Mar.
5.
Exhibit Marketing : A Survival Guide for Managers by
Material type: Text Text
Publication details: New York Mcgraw Hill Book Company 1987
Availability: Items available for loan: Goa University Library (1)Call number: 659.152 CHA/Exh.
6.
Marketing HRD Within Organizations Enhancing the Visibility, Effectiveness, and Credibility of Programs by Series: The Josssey-Bass Management Series
Material type: Text Text
Publication details: U.S.A Jossey-Bass Publishers 1992
Availability: Items available for loan: Goa University Library (1)Call number: 658.3 GIL-EGG.
7.
Professional Sales Management by Series: McGraw Hill Series in Marketing
Edition: 2nd Ed.
Material type: Text Text
Publication details: New York McGraw-Hill Inc 1992
Availability: Items available for loan: Goa University Library (2)Call number: 658.81 AND/Pro, ...
8.
The Management of Marketing by
Material type: Text Text
Publication details: England Gower Publishing Company Limited 1985
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 WIL/Man.
9.
Practice Development for Professional Firms by
Material type: Text Text
Publication details: London McGraw-Hill Book Company Limited 1984
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 WIL/Pra.
10.
Promotion for the Professions by
Material type: Text Text
Publication details: London Ian Linton 1985
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 LIN/Pro.
11.
Marketing by
Edition: 4th Ed.
Material type: Text Text
Publication details: New York Macmillan Publishing Company 1987
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 EVA-BER.
12.
Consumer Behaviour by Series: The Drydein Press Series in Marketing
Edition: 6th Ed.
Material type: Text Text
Publication details: Chicago The Dryden Press 1990
Availability: Items available for loan: Goa University Library (1)Call number: 658.834 ENG/Con.
13.
The Marketing Source Book for Small Business by
Material type: Text Text
Publication details: New York John Wiley and Sons 1989
Availability: Items available for loan: Goa University Library (1)Call number: 658.2 DAV/Mar.
14.
Marketing Research : An Applied Approach by Series: McGraw-Hill Series in Marketing
Edition: 2nd Ed.
Material type: Text Text
Publication details: London McGraw-Hill Book Company 1985
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 KIN-TAY.
15.
Marketing by
Edition: 4th Ed.
Material type: Text Text
Publication details: New-York Macmillan Publishing Company 1990
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 EVA-BER.
16.
Bullseyes and Blunders : Stories of Business Success & Failure. by
Material type: Text Text
Publication details: New York John Wiley & Sons. 1987
Availability: Items available for loan: Goa University Library (1)Call number: 658 HAR/Bul.
17.
The Marketing of Professional Accounting Services. by
Material type: Text Text
Publication details: New York John Wiley & Sons. 1978
Availability: Items available for loan: Goa University Library (1)Call number: 658.8965761 MAH/Mar.
18.
The Direct Marketing Handbook. by
Material type: Text Text
Publication details: New York McGraw - Hill Book Company. 1984
Availability: Items available for loan: Goa University Library (1)Call number: 658.84 NAS/Dir.
19.
Schaum s Outline of Theory and Problems of Marketing by Series: Schaum s Outline Series
Material type: Text Text
Publication details: New York McGraw-Hill Book Company 1901
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 SCH/The.
20.
Marketing Research : A Structure for Decision Making by
Material type: Text Text
Publication details: London Addison-Wesley Publishing Company 1980
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 BRO/Mar.
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