Goa University

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1.
Global Marketing Strategy by Series: Marketing and Advertising Series
Material type: Text Text
Publication details: New York McGraw-Hill, Inc. 1995
Availability: Items available for loan: Goa University Library (1)Call number: 658.848 DOU-CRA.
2.
Elements of Expert Marketing and Management by
Material type: Text Text
Publication details: London Chapman and Hall 1984
Availability: Items available for loan: Goa University Library (1)Call number: 658.84 BRA/Ele.
3.
Managing Global Marketing : Cases and Text T by
Material type: Text Text
Publication details: Boston PWS-KENT Publishing Company 1992
Availability: Items available for loan: Goa University Library (1)Call number: 658.848 KAS/Man.
4.
International Global Marketing Concepts and Cases by Series: The Irwin Series in Marketing
Material type: Text Text
Publication details: Chicago Irwin 1995
Availability: Items available for loan: Goa University Library (1)Call number: 58.848 MEL-GRA.
5.
Export marketing of marine products by
Material type: Text Text
Publication details: New Delhi Discovery Publishing House 2000
Availability: Items available for loan: Goa University Library (1)Call number: 380.14313 RAO-PRA.
6.
Communicating flobally : An integrated marketing approach by
Material type: Text Text
Publication details: U.S.A. NTC Business Books 2001
Availability: Items available for loan: Goa University Library (1)Call number: 658.848 SCH-KIT.
7.
Cross-cultural business behavior : Richard R. Gesteland. marketing, negotiating, and managing across cultures / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Pvt. Ltd., 2004
Availability: Items available for loan: Goa University Library (1)Call number: 382 GES/Cro.
8.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Biztantra, 2005
Availability: Items available for loan: Goa University Library (2)Call number: 658.848 JEA-HEN, ...
9.
Cases in Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Biztantra, 2005
Availability: Items available for loan: Goa University Library (2)Call number: 658.848 JEA-HEN, ...
10.
Cross-cultural business behavior : Richard R. Gesteland. marketing, negotiating and managing across cultures / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Viva Books Pvt. Ltd.,, 2004
Online resources:
Availability: Items available for loan: Goa University Library (1)Call number: GES/Cro.
11.
The 86 percent solution : Vijay Mahajan and Kamini Banga with Robert Gunther. how to succeed in the biggest market opportunity of the next 50 years / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Pearson Education, 2006
Other title:
  • 86 % solution
  • Eighty six percent solution
Availability: Items available for loan: Goa University Library (1)Call number: 658.84 MAH/Per.
12.
Global brand strategy : Sicco Van Gelder. unlocking brand potential across countries, cultures & markets / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Kogan Page 2004
Online resources:
Availability: Items available for loan: Goa University Library (1)Call number: 658.827 GEL/Glo.
13.
International marketing research / C. Samuel Craig and Susan P. Douglas. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : John Wiley, 2003
Availability: Items available for loan: Goa University Library (15)Call number: 658.83 CRA-DOU, ...
14.
International marketing - 15th ed. by
Publication details: New Delhi: McGraw Hill Education (I) Pvt. Ltd; 2014
Availability: Items available for loan: Goa University Library (25)Call number: 658.848 CAT/Int, ...
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