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181.
Handbook of marketing scales : Multi-item measures for marketing and consumer behavior research by
Material type: Text Text
Publication details: Newbury Park Sage Publications 1993
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 BEA/Han.
182.
Marketing models by
Material type: Text Text
Publication details: New Delhi PRentice Hall of India 1999
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 LIL/Mar.
183.
The CIM Diploma case study book by
Material type: Text Text
Publication details: New Delhi Viva Books 1996
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 FIF-PEA.
184.
Marketing management by
Edition: 11th ed
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 2003
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 KOT/Mar. Not available: Goa University Library: Checked out (1).
185.
An introduction to marketing research by
Material type: Text Text
Publication details: New DElhi APH Publishing Corporation 1996
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 SIN/Int.
186.
Marketing express by
Material type: Text Text
Publication details: Oxford Capstone Publishing 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 MAR/Mar.
187.
Global marketing by
Material type: Text Text
Publication details: Oxford Capstone Publishing 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.848 LAM/Glo.
188.
E-marketing by
Material type: Text Text
Publication details: Oxford Capstone Publishing 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 SHI/Ema.
189.
Marketing : Creating and keeping customers in an e-commerce world by
Edition: 7th ed
Material type: Text Text
Publication details: Australia Thomson Learning 2000
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 ZIK-DMI.
190.
Basic marketing research : Applications to contemporary issues by
Material type: Text Text
Publication details: New Jersey Prentice Hall 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 MAL/Bas.
191.
A framework for marketing management by
Edition: 2nd ed
Material type: Text Text
Publication details: Delhi Pearson Education 2003
Availability: Items available for loan: Goa University Library (4)Call number: 658.8 KOT/Fra, ...
192.
Marketing engineering : Computer-assisted marketing analysis and planning by
Edition: 2nd ed
Material type: Text Text
Publication details: Delhi Pearson Education 2003
Availability: Items available for loan: Goa University Library (2)Call number: 658.83 LIL-RAN, ...
193.
Marketing engineering : Computer-assisted marketing analysis and planning by
Material type: Text Text
Publication details: Delhi Pearson Education 2003
Availability: No items available.
194.
Essentials of services marketing : Concepts, strategies and cases by
Edition: 2nd ed
Material type: Text Text
Publication details: Singapore Thomson 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 HOF-BAT.
195.
Marketing management by
Edition: 11th ed
Material type: Text Text
Publication details: Delhi Pearson Education 2003
Availability: Items available for loan: Goa University Library (2)Call number: 658.8 KOT/Mar, ...
196.
Services marketing : People, technology, strategy by
Edition: 4th ed
Material type: Text Text
Publication details: Delhi Pearson Education 2003
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 LOV/Ser.
197.
Marketing research : measurement and method by
Edition: 6th ed
Material type: Text Text
Availability: Items available for loan: Goa University Library (40)Call number: 658.83 TUL-HAW, ...
198.
Marketing : An introduction by
Edition: 6th ed
Material type: Text Text
Publication details: Delhi Pearson Education 2003
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 ARM-KOT.
199.
Marketing for hospitality and tourism by
Edition: 2nd ed
Material type: Text Text
Publication details: Delhi Pearson Education 2003
Availability: Items available for loan: Goa University Library (1)Call number: 338.4791 KOT/Mar.
200.
Global marketing management by
Edition: 7th ed
Material type: Text Text
Publication details: Delhi PEarson Education 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 KEE/Glo.
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