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41.
Bottom-Up Marketing by
Material type: Text Text
Publication details: New York McGraw Hill Book Company 1989
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 RIE-TRO.
42.
Business Marketing by Series: The Irwin Series in Marketing
Material type: Text Text
Publication details: Chicago Irwin 1995
Availability: Items available for loan: Goa University Library (1)Call number: 658.81 RAN/Bus.
43.
Effective Marketing by Series: Self Development for Managers
Material type: Text Text
Publication details: London Routledge 1994
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 RAN/Eff.
44.
Marketing Research ; An Applied Approach by Series: McGraw Hill Series in Marketing
Edition: 2nd Ed.
Material type: Text Text
Publication details: Acukland Mcgraw Hill Book Company 1965
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 KIN-TAY.
45.
Marketing in the Tourism Industry : The Promotion of Destination Regions by
Material type: Text Text
Publication details: London Routledge 1990
Availability: Items available for loan: Goa University Library (1)Call number: 658.80991 GOO-ASH.
46.
International Global Marketing Concepts and Cases by Series: The Irwin Series in Marketing
Material type: Text Text
Publication details: Chicago Irwin 1995
Availability: Items available for loan: Goa University Library (1)Call number: 58.848 MEL-GRA.
47.
Marketing Principles : The Management Process by
Edition: 2nd Ed.
Material type: Text Text
Publication details: California Goodyear Publishing Company, Inc. 1977
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 ENI/Mar.
48.
Marketing by Series: McGraw-Hill Series in Marketing
Material type: Text Text
Publication details: New York McGraw-Hill Book Company 1986
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 MYE/Mar.
49.
Marketing Research David A. Aaker by
Edition: 3rd Ed.
Material type: Text Text
Publication details: New York John Wiley & Sons 1986
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 AAK-DAY.
50.
Marketing Management by
Material type: Text Text
Publication details: New York Macmillan Publishing Company 1990
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TUL-KAH.
51.
Introduction to Advertising & Promotion : An Integrated Marketing Communication Perspective by Series: The Irwin Series in Marketing
Edition: 3rd Ed.
Material type: Text Text
Publication details: Chicago Irwin 1995
Availability: Not available: Goa University Library: Checked out (1).
52.
Marketing and Product Development by Series: Industrial Studies Series
Material type: Text Text
Publication details: New Delhi Heritage Publishers 1985
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 LIT/Mar.
53.
Managing With Dual Strategies : Mastering the Present Preempting the Future by
Material type: Text Text
Publication details: New York The Free Press 1993
Availability: Items available for loan: Goa University Library (1)Call number: 658.4012 ABE/Man.
54.
Fundamentals of Marketing by Series: McGraw-Hill Series in Marketing
Edition: 8th Ed.
Material type: Text Text
Publication details: New York McGraw-Hill Book Company 1987
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 STA-FUT.
55.
Marketing Management by
Material type: Text Text
Publication details: Singapore Macmillan Publishing Company 1990
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TUL-KAH.
56.
Marketing Services : Competing Through Quality by
Material type: Text Text
Publication details: new York Free Press 1991
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 BER-PAR.
57.
Postmodern Marketing 2 : Telling Tales by
Material type: Text Text
Publication details: London International Thomson Business Press 1998
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 BRO-ULS.
58.
Sales Forecasting Management by
Material type: Text Text
Publication details: London Sage Publications 1998
Availability: Items available for loan: Goa University Library (2)Call number: 658.818 MEN-BIE, ...
59.
The Rx Factor : Strategic Creativity in Pharmaceutical Marketing by
Material type: Text Text
Publication details: New Delhi Response Books 1997
Availability: Items available for loan: Goa University Library (1)Call number: 615.1 CHO/Fac.
60.
Marketing Channnels by
Edition: 5th ed
Material type: Text Text
Publication details: New Delhi Prentice Hall of India Private Limited 1999
Availability: Items available for loan: Goa University Library (15)Call number: 658.84 STE/Mar, ...
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