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9 brand shaastras Nine sucessful brand strategies to build winning brands by Kapoor, Jagdeep Publication: New Delhi Response 2009 . xiii, 91p 20cm Date: 2009 Availability: Items available: General Stacks 2 (1),
Brand management :principles and practices (with CD) by Dutta, Kirti. Publication: New Delhi : Oxford University Press, 2012 . xxiii, 455 p. : , Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover. 24 cm Date: 2012 Availability: Items available: MBA Book Bank (60),

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