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Business Marketing by Rangan, V. Publication: Chicago Irwin 1995 Date: 1995 Availability: Items available: General Stacks 2 (1),
Brand management :principles and practices (with CD) by Dutta, Kirti. Publication: New Delhi : Oxford University Press, 2012 . xxiii, 455 p. : , Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover. 24 cm Date: 2012 Availability: Items available: MBA Book Bank (60),
The experience economy by Pine, B. Joseph Publication: Boston: Harvard Business Review Press; 2011 . xxvii, 359 p. , Includes bibliographical references and index. 20 cm. Date: 2011 Availability: Items available: General Stacks (1),

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