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	1.	Introduction to Advertising & Promotion : An Integrated Marketing Communication Perspective by Belch, George Belch, Michael Series: The Irwin Series in Marketing Edition: 3rd Ed. Material type: Text Publication details: Chicago Irwin 1995 Availability: Not available: Goa University Library: Checked out (1). Add to cart (remove)
	2.	Advertising and promotion : George E. Belch & Michael A. Belch. an integrated marketing communications perspective / by Belch, George E. (George Eugene) [Author] Belch, Michael A Series: The McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, 2004 Availability: Items available for loan: Goa University Library (1)Call number: 659.1 BEL-BEL. Add to cart (remove)
	3.	Promote your business Mary Morel How to write effective marketing material for your small business by Morel, Mary [Author] Material type: Text Publication details: Australia Allen & Unwin 2004 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 MOR/Pro. Add to cart (remove)
	4.	Taxmann Brands Cost Concepts & Case Studies S. Ramanujam An Accountant's Perspective with Special Emphasis on Legal,Taxation and Valuation Issues by Ramanujam, S [Author] Material type: Text Publication details: New Delhi Taxmann Allied Services 2003 Availability: Items available for loan: Goa University Library (4)Call number: 658.827 RAM/Bra, ... Add to cart (remove)
	5.	Sales Promotion Roddy Mullin How to Create, Implement & integrate Campaigns that Really Work by Mullin, Roddy [Author] Cummins, Julian Edition: 4th Ed. Material type: Text Publication details: New Delhi Korgan Page India 2008 Availability: Items available for loan: Goa University Library (1)Call number: 658.82 MUL-CUM. Add to cart (remove)

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