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	1.	Introduction to Advertising & Promotion : An Integrated Marketing Communication Perspective by Belch, George Belch, Michael Series: The Irwin Series in Marketing Edition: 3rd Ed. Material type: Text Publication details: Chicago Irwin 1995 Availability: Not available: Goa University Library: Checked out (1). Add to cart (remove)
	2.	Advertising and sales promotion by Kazmi, S Batra, Satish Material type: Text Availability: Items available for loan: Goa University Library (38)Call number: 659.1 KAZ-BAT, ... Not available: Goa University Library: Checked out (2). Add to cart (remove)
	3.	Advertising and promotion : Chris Hackley. communicating brands / by Hackley, Christopher E [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London. : SAGE Publications, 2005 Online resources: Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 659.1 HAC/Adv. Add to cart (remove)

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