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1. Introduction to Advertising & Promotion : An Integrated Marketing Communication Perspective by Belch, George Publication: Chicago Irwin 1995 Date: 1995 Availability: Items available: General Stacks 2 (1),
2. Advertising and sales promotion by Kazmi, S Publication: Availability: Items available: General Stacks 2 (40),
3. Advertising and promotion : by Belch, George E. Publication: New Delhi : Tata McGraw-Hill, 2004 . xxvi, 779, [67] p. : 28 cm. Date: 2004 Availability: Items available: MBA Book Bank (1),
4. Advertising and promotion : by Hackley, Christopher E. Publication: London. : SAGE Publications, 2005 . 264 p. : 25 cm. Date: 2005 Availability: Items available: General Stacks 2 (1),
5. Strategic advertising management by Percy, Larry Publication: Oxford: Oxford University Press; 2009 . xviii; 424 p. , Includes index. 24 cm. Date: 2009 Availability: Items available: MFS Book Bank (2),

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