Goa University

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1.
Consumer Behaviour by
Edition: 6th Ed.
Material type: Text Text
Publication details: London The Dryden Press 1990
Availability: Items available for loan: Goa University Library (1)Call number: 658.834 ENG/Con.
2.
Marketing in a Multinational World : Ethnicity, Nationalism, and Cultural Identity by
Material type: Text Text
Publication details: London Sage Publications 1995
Availability: Items available for loan: Goa University Library (1)Call number: 658.8348 COS-BAM.
3.
Consumer Behaviour by Series: The Drydein Press Series in Marketing
Edition: 6th Ed.
Material type: Text Text
Publication details: Chicago The Dryden Press 1990
Availability: Items available for loan: Goa University Library (1)Call number: 658.834 ENG/Con.
4.
Consumer behaviour (Text and cases) by
Material type: Text Text
Publication details: Mumbai Himalaya Publishing House 1999
Availability: Items available for loan: Goa University Library (1)Call number: 658.8342 NAI/Con.
5.
Applied consumer behaviour by
Material type: Text Text
Publication details: Harlow Addison Wesley 1996
Availability: Items available for loan: Goa University Library (1)Call number: 658.8342 EVA/App.
6.
Consumer behaviour by
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 1972
Availability: Items available for loan: Goa University Library (1)Call number: 658.8342 BEN-KAS.
7.
Consumer behavior by
Edition: 8th ed
Material type: Text Text
Publication details: Forth Worth The Dryden Press 1995
Availability: Items available for loan: Goa University Library (1)Call number: 658.8342 ENG/Con.
8.
Consumer satisfaction and complaining behaviour H.C. Purohit by
Material type: Text Text
Publication details: New Delhi Mittal Publications 2004
Availability: Items available for loan: Goa University Library (1)Call number: 658.8342 PUR/Con.
9.
Consumer behaviour Soma Sen Gupta Dynamics of building brand equity by
Material type: Text Text
Publication details: New Delhi New Century Publications 2005
Availability: Items available for loan: Goa University Library (1)Call number: 658.8348 GUP/Con.
10.
Consumer behaviour and branding concepts, readings and cases S. Ramesh Kumar The Indian context by
Material type: Text Text
Publication details: New Delhi Dorlinhg Kindersley (India) Pvt. Ltd., 2009
Availability: Items available for loan: Goa University Library (2)Call number: 658.8343 KUM/Con, ...
11.
Consumer Behaviour : building marketing strategy Del I. Hawkins, David L.Mothersbaugh, and Amit Mookerjee by
Edition: 11th ed.
Publication details: New Delhi, Tata McGraw Hill Education Pvt. Ltd.; 2010
Availability: Items available for loan: Goa University Library (16)Call number: 658.8342 HAW/Con, ... Not available: Goa University Library: Checked out (4).
12.
Consumer behaviour: buying, having and being - 11th ed. by
Publication details: Delhi: PHI Learning Pvt. Ltd; 2015
Availability: Items available for loan: Goa University Library (9)Call number: 658.8342 SOL/Con, ... Not available: Goa University Library: Checked out (1).
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