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	1.	Principles of service marketing and management by Lovelock, Christopher Wright, Lauren Material type: Text Publication details: London Prentice Hall International 1999 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 LOV-WRI. Add to cart (remove)
	2.	Services Marketing Rajesh Bhatt by Bhatt, Rajesh [Author] Material type: Text Publication details: New Delhi : Commonwealth Publishers Pvt. Ltd.; 2010 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 BHA/Ser. Add to cart (remove)
	3.	Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Pandit, Ajay Edition: 5th ed. Publication details: New Delhi, Tata McGraw Hill Education Pvt. Ltd.; 2011 Availability: Items available for loan: Goa University Library (30)Call number: 658.8 ZEI/Ser, ... Add to cart (remove)
	4.	Hospitality marketing management / Robert D. Reid, David C. Bojanic. by Reid, Robert D Bojanic, David C Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2006 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Goa University Library (1)Call number: 647.950688 REI-BOJ. Add to cart (remove)
	5.	Service Marketing : Text, Cases & Readings by Lovelock, Christopher H Publication details: New Jersey Prentice Hall Inc. 1984 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 LOV/Ser. Add to cart (remove)
	6.	Services marketing: integrating customer focus across the firm - 6th ed. by Zeithaml, Valarie A Bitner, Mary Gremler, Dwayne Pandit, Ajay Publication details: New Delhi: McGraw Hill Education (I) Pvt. Ltd.; 2013 Availability: Items available for loan: Goa University Library (37)Call number: 658.8 ZEI/Ser, ... Not available: Goa University Library: Checked out (15). Add to cart (remove)

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