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Results of search for 'su:{brand name products-case studies}'
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Authors
Gershman, Michael
Temporal, Paul
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Brand name products
brand name products-...
Marketing
marketing-case studi...
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1.
Branding in Asia : The creation, development and management of asian brands for the global market
by
Temporal, Paul
Material type:
Text
Publication details:
Singapore
John Wiley & Sons
2000
Availability:
Items available for loan:
Goa University Library
(1)
Call number:
658.827 TEM/Bra
.
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2.
Getting it right the second time :
Michael Gershman.
how American ingenuity transformed forty-nine marketing failures into some of our most successful products /
by
Gershman, Michael
[Author]
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New Delhi. :
Roli Books.,
2000
Availability:
Items available for loan:
Goa University Library
(1)
Call number:
658.800973 GER/Get
.
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