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	1.	Introduction to Advertising & Promotion : An Integrated Marketing Communication Perspective by Belch, George Belch, Michael Series: The Irwin Series in Marketing Edition: 3rd Ed. Material type: Text Publication details: Chicago Irwin 1995 Availability: Not available: Goa University Library: Checked out (1). Add to cart (remove)
	2.	Advertising and promotion : An integrated marketing communications perspective by Belch, George Belch, Michael Material type: Text Publication details: New Delhi Tata McGraw Hill Publishing 2001 Availability: Items available for loan: Goa University Library (1)Call number: 659.1 BEL-BEL. Add to cart (remove)
	3.	Advertising and sales promotion by Kazmi, S Batra, Satish Material type: Text Availability: Items available for loan: Goa University Library (38)Call number: 659.1 KAZ-BAT, ... Not available: Goa University Library: Checked out (2). Add to cart (remove)
	4.	Advertising, sales and promotion management by Chunawalla, S Material type: Text Publication details: Mumbai Himalaya Publishing House 2001 Availability: Items available for loan: Goa University Library (1)Call number: 659.1 CHU/Adv. Add to cart (remove)
	5.	Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by O'Guinn, Thomas C [Author] Allen, Chris T Semenik, Richard J Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson/South-Western 2003 Availability: Not available: Goa University Library: Checked out (1). Add to cart (remove)
	6.	Advertising and promotion : George E. Belch & Michael A. Belch. an integrated marketing communications perspective / by Belch, George E. (George Eugene) [Author] Belch, Michael A Series: The McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, 2004 Availability: Items available for loan: Goa University Library (1)Call number: 659.1 BEL-BEL. Add to cart (remove)
	7.	Promotion and Integrated Marketing Communications Richard J. Semenik by Semenik, Richard J [Author] Material type: Text Publication details: Australia Thomson 2004 Availability: Not available: Goa University Library: Checked out (1). Add to cart (remove)
	8.	Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E [Author] Baack, Donald Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi. : Prentice Hall, 2004 Other title: Integrated advertising, promotion, and marketing communications Availability: Items available for loan: Goa University Library (1)Call number: 659.1 CLO-BAA. Add to cart (remove)
	9.	Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber. by Stafford, Marla R, 1960- Faber, Ronald J, 1948- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Prentice Hall of India, 2005 Availability: Items available for loan: Goa University Library (1)Call number: 659 STA-FAB. Add to cart (remove)
	10.	Advertising and promotion : Chris Hackley. communicating brands / by Hackley, Christopher E [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London. : SAGE Publications, 2005 Online resources: Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 659.1 HAC/Adv. Add to cart (remove)
	11.	Integrated Advertising, Promotion, and Marketing Communications Kenneth E. Clow by Clow, Kenneth E [Author] Baack, Donald Edition: 2nd ed. Material type: Text Publication details: New Delhi Prentice Hall of India 2006 Availability: Items available for loan: Goa University Library (1)Call number: 659.1 CLO-BAA. Add to cart (remove)
	12.	Advertising and Promotion George E. Belch An Integrated Marketing Communications Perspective by Belch, George E [Author] Belch, Michael A Purani, Keyoor Edition: 7th Edition Material type: Text Publication details: New Delhi Tata McGraw Hill 2010 Availability: Not available: Goa University Library: Checked out (2). Add to cart (remove)
	13.	Strategic advertising management Larry Percy and Richard Elliott by Percy, Larry Elliott, Richard Edition: 3rd ed. Publication details: Oxford: Oxford University Press; 2009 Availability: Items available for loan: Goa University Library (2)Call number: 659.1 PER-ELL, ... Add to cart (remove)

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