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	1.	Branding in Asia : The creation, development and management of asian brands for the global market by Temporal, Paul Material type: Text Publication details: Singapore John Wiley & Sons 2000 Availability: Items available for loan: Goa University Library (1)Call number: 658.827 TEM/Bra. Add to cart (remove)
	2.	The infinite asset : Managing brands to build new value by Hill, Sam Lederer, Chris Material type: Text Publication details: Boston Harvard Business School Press 2001 Availability: Items available for loan: Goa University Library (1)Call number: 658.827 HIL-LED. Add to cart (remove)
	3.	No cover image available No cover image available TechnoBrands : Chuck Pettis. how to create & use brand identity to market, advertise & sell technology products /00 by Pettis, Chuck, 1948- [Author00] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : AMACOM, 200400 Availability: Items available for loan: Goa University Library (1)Call number: 658.827 PET/Tec. Add to cart (remove)
	4.	Brand new brand thinking : edited by Merry Baskin and Mark Earls. brought to life by 11 experts who do / by Baskin, Merry Earls, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ndew Delhi : Kogan Page, 2004 Availability: Items available for loan: Goa University Library (1)Call number: 658.827 BAS-EAR. Add to cart (remove)
	5.	Getting it right the second time : Michael Gershman. how American ingenuity transformed forty-nine marketing failures into some of our most successful products / by Gershman, Michael [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi. : Roli Books., 2000 Availability: Items available for loan: Goa University Library (1)Call number: 658.800973 GER/Get. Add to cart (remove)
	6.	Strategic brand management : Kevin Lane Keller. building, measuring, and managing brand equity / by Keller, Kevin Lane, 1956- [Author] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi. : Pearson Education, 2006 Availability: Items available for loan: Goa University Library (26)Call number: 658.827 KEL/Str, ... Not available: Goa University Library: Checked out (5). Add to cart (remove)
	7.	No cover image available No cover image available Kellogg on branding Edited by Alice M. Tybout and Tim Calkins by Tybout, Alice M Calkins, Tim Material type: Text Publication details: New Jersey John Wiley & Sons 2005 Availability: Items available for loan: Goa University Library (1)Call number: 658.827 TYB-CAL. Add to cart (remove)
	8.	Asian brand strategy : Martin Roll. how Asia builds strong brands / by Roll, Martin, 1967- [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Palgrave Macmillan, 200 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.827095 ROL/Asi. Add to cart (remove)
	9.	Big brands, big trouble : Jack Trout. lessons learned the hard way / by Trout, Jack [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai : East West Book (Madras) Pvt. Ltd.,, Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.827 TRO/Big. Add to cart (remove)
	10.	Global brand strategy : Sicco Van Gelder. unlocking brand potential across countries, cultures & markets / by Van Gelder, Sicco, 1964- [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London, Kogan Page 2004 Online resources: Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.827 GEL/Glo. Add to cart (remove)
	11.	Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition / by Trout, Jack [Author] Rivkin, Steve, 1947- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai : East West Books (Madras) Pvt. Ltd.,, 2002 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TRO-RIV. Add to cart (remove)
	12.	Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition / by Trout, Jack [Author] Rivkin, Steve, 1947- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai : East West Books, 2002 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TRO-RIV. Add to cart (remove)
	13.	Strategic brand management : Kevin Lane Keller. building, measuring, and managing brand equity / by Keller, Kevin Lane, 1956- [Author] Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi. : Pearson Education, 2008 Availability: Items available for loan: Goa University Library (24)Call number: 658.827 KEL/Str, ... Not available: Goa University Library: Checked out (6). Add to cart (remove)
	14.	Advertising and promotion : Chris Hackley. communicating brands / by Hackley, Christopher E [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London. : SAGE Publications, 2005 Online resources: Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 659.1 HAC/Adv. Add to cart (remove)
	15.	Branding your business James Hammond promoting your business, attracting customers and standing out in the market place by Hammond, James, 1952- [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2008 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.827 HAM/Bra. Add to cart (remove)
	16.	Brand management :principles and practices (with CD) Kirti Dutta. by Dutta, Kirti Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Oxford University Press, 2012 Availability: Items available for loan: Goa University Library (44)Call number: 658.827 DUT/Bra, ... Not available: Goa University Library: Checked out (16). Add to cart (remove)

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