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Branding your business promoting your business, attracting customers and standing out in the market place by Hammond, James Publication: London Kogan Page Limited 2008 . xii, 255 p. , At head of title: The Sunday times. 24 cm. Date: 2008 Availability: Items available: General Stacks 2 (1),
Brand media strategy : integrated communications planning in the digital era / by Young, Antony, Publication: New York : Palgrave Macmillan, 2010 . xii, 239 p. : 24 cm. Date: 2010 Availability: Items available: General Stacks (1),
Brand management :principles and practices (with CD) by Dutta, Kirti. Publication: New Delhi : Oxford University Press, 2012 . xxiii, 455 p. : , Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover. 24 cm Date: 2012 Availability: Items available: MBA Book Bank (60),

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