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	1.	Marketing in a Multinational World : Ethnicity, Nationalism, and Cultural Identity by Costa, Janeen Bamossy, Gary Material type: Text Publication details: London Sage Publications 1995 Availability: Items available for loan: Goa University Library (1)Call number: 658.8348 COS-BAM. Add to cart (remove)
	2.	Introduction to Advertising & Promotion : An Integrated Marketing Communication Perspective by Belch, George Belch, Michael Series: The Irwin Series in Marketing Edition: 3rd Ed. Material type: Text Publication details: Chicago Irwin 1995 Availability: Not available: Goa University Library: Checked out (1). Add to cart (remove)
	3.	Advertising and promotion : George E. Belch & Michael A. Belch. an integrated marketing communications perspective / by Belch, George E. (George Eugene) [Author] Belch, Michael A Series: The McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, 2004 Availability: Items available for loan: Goa University Library (1)Call number: 659.1 BEL-BEL. Add to cart (remove)
	4.	Promotion and Integrated Marketing Communications Richard J. Semenik by Semenik, Richard J [Author] Material type: Text Publication details: Australia Thomson 2004 Availability: Not available: Goa University Library: Checked out (1). Add to cart (remove)
	5.	Confessions of shameless self promoters : by Debbie Allen. 68 marketing gurus share secrets, strategies and unique ideas that will take you to the next level of success! / by Allen, Debbie, 1953- [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Roli Books Pvt. Ltd., 2002 Availability: Items available for loan: Goa University Library (1)Call number: 658.85 ALL/Con. Add to cart (remove)
	6.	Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E [Author] Baack, Donald Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi. : Prentice Hall, 2004 Other title: Integrated advertising, promotion, and marketing communications Availability: Items available for loan: Goa University Library (1)Call number: 659.1 CLO-BAA. Add to cart (remove)
	7.	Branding your business James Hammond promoting your business, attracting customers and standing out in the market place by Hammond, James, 1952- [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2008 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.827 HAM/Bra. Add to cart (remove)

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