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Marketing in a Multinational World : Ethnicity, Nationalism, and Cultural Identity by Costa, Janeen Publication: London Sage Publications 1995 Date: 1995 Availability: Items available: General Stacks 2 (1),
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Contemporary Marketing and Consumer Behavior by Sherry, John Publication: Thousand Oaks Sage Publications 1995 Date: 1995 Availability: Items available: General Stacks 2 (1),
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