000			00655nam#a2200193ua#4500
001			GOACATREC102914
008			010222s2002 maua b 001 0 eng
245	0	0	_aProduct management _cDonald R. Lehmann
856	0	0	_uhttp://www.loc.gov/catdir/description/mh021/2001030383.html
100	0	0	_aLehmann, Donald R. _eAuthor
250	0	0	_a4th ed.
260	0	0	_bTata McGraw-Hill Publishing Co. Ltd., _aNew Delhi _c2005
020	0	0	_a0070603480
300	0	0	_axvi, 494p _c24cm
700	0	0	_aWiner, Russell S.
650	0	0	_aProduct management.
504	0	0	_aIncludes Appendix, Name Index and Subject Index
440	0	0	_aMcGraw-Hill/Irwin series in marketing
999			_c102345 _d102345