| 000 | 00653nam#a2200181ua#4500 | ||
|---|---|---|---|
| 001 | GOACATREC107569 | ||
| 008 | 121214t xxu||||| |||| 00| 0 eng d | ||
| 020 | 0 | 0 | _a0060155221 |
| 082 | _a338.7610040973 ROD/IBM | ||
| 100 | 0 | 0 |
_aRodgers, Buck _eAuthor |
| 245 | 0 | 0 |
_aThe IBM way _cBuck Rodgers _bInsights into the World's most Successful Marketing Organization |
| 260 | 0 | 0 |
_bHarper and Row Publishers _aNew York _c1986 |
| 300 | 0 | 0 |
_axiv, 235p _c23cm |
| 504 | 0 | 0 | _aIncludes Appendix, Guidelines and Index |
| 650 | 0 | 0 | _aInternational Business Machines Corporation |
| 650 | 0 | 0 | _aComputers-Marketing-Case Studies |
| 700 |
_aShook, Robert L. _eJt. Author |
||
| 999 |
_c106935 _d106935 |
||