| 000 | 01455cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 13512412 | ||
| 005 | 20120430150024.0 | ||
| 008 | 040305s2004 nyu b 011 0 eng | ||
| 010 | _a 2004045742 | ||
| 020 | _a0521840538 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.P76 2004 |
| 082 | 0 | 0 |
_a658.802 FAR-MOO _222 |
| 245 | 0 | 4 |
_aThe profit impact of marketing strategy project : _bretrospect and prospects / _cedited by Paul W. Farris and Michael J. Moore. |
| 260 |
_aNew York : _bCambridge University Press, _c2009. |
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| 300 |
_axvii, 307 p. ; _c22 cm. |
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| 500 | _aContains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 | _aFarris, Paul. | |
| 700 | 1 |
_aMoore, Michael J., _d1953- |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/cam041/2004045742.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/cam041/2004045742.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0733/2004045742-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 955 |
_apc22 2004-03-05 to HLCD _ise45 2004-03-11 _aaa19 2004-03-11 _apx02 2005-08-12 2 copies rec'd., to CIP ver.; |
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| 999 |
_c109113 _d109113 |
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