000			01738cam a2200265 a 4500
001			16199460
005			20121130115245.0
008			100422s2011 caua b 001 0 eng
010			_a 2010017528
020			_a9781412953696 (pbk. : acidfree paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5414 _b.W44 2011
082	0	0	_a658.8 WEI/Han _222
100	1		_aWeinreich, Nedra Kline.
245	1	0	_aHands-on social marketing : _ba step-by-step guide to designing change for good / _cNedra Kline Weinreich.
250			_a2nd ed.
260			_aLos Angeles : _bSAGE Publications, _c2011
300			_axiv, 309 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aSocial marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analysis -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Conducting the pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program.
650		0	_aSocial marketing.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
955			_bxj10 2010-04-22 _ixj10 2010-04-22 _axd13 2010-08-04 changed subtitle per publisher _axe10 2011-03-10 1 copy rec'd., to CIP ver.
999			_c112322 _d112322